At Heunis Steel, the strength of its structure is that it is still run as a family business. It is small enough to implement changes quickly and respond to market conditions swiftly. It does not have a lot of ‘red tape’ to deal with when it comes to making decisions; instead it can call a meeting and have things resolved and implemented within half an hour. However, it is also big enough to play a major role in the industry. This makes the company very competitive in the market.
All of the manufacturing and distribution happens from the Zandfontein plant facility. It doesn’t have warehouses in other parts of the country;therefore, it invests in logistics for direct distribution. Delivering to neighbouring countries such as Botswana, Lesotho, and Swaziland is made easy through its own logistics team.